The Las Vegas Women’s Marketing Collective (LVWMC), also known as The Collective, is a curated leadership community for women shaping the future of marketing and communications in Las Vegas. Founded to connect, inspire, and elevate women at every stage of their careers, LVWMC brings together senior executives, rising professionals, and next-generation talent through thoughtfully designed programming, meaningful relationships, and real-world insight.
Intentionally local, boutique, and community-driven, The Collective hosts invite-only and carefully designed experiences that prioritize depth of conversation, high-quality participation, and tangible value for members and partners alike. Through intimate salons, educational panels, bespoke dinners, industry-specific gatherings, and mentorship-driven initiatives, LVWMC creates space for authentic connection, professional growth, and collaborative opportunity.
Since its launch in 2024, LVWMC has convened a highly curated community of leaders across the Las Vegas business ecosystem, spanning hospitality and gaming, healthcare, technology, retail and consumer brands, startups, finance, and professional services. Past programming has been supported by and in collaboration with organizations including Amazon, Formula 1 Las Vegas Grand Prix, Las Vegas Convention and Visitors Authority, Station Casinos, Nevada State Bank, Zeta, and more.
LVWMC is redefining what the professional community looks like in Las Vegas. Built for depth, not scale, The Collective offers a bespoke alternative to traditional, one-size-fits-all networking organizations, creating space for real conversations, meaningful collaboration, and long-term career impact.
Paula Yakubik is a founder, CEO, and growth partner to brands nationwide. With 28 years in marketing, advertising, and public relations, she is the Founder and CEO of MassMedia, a women-owned, integrated agency headquartered in Las Vegas with a national footprint. Throughout her career, Paula has driven growth for hospitality, healthcare, CPG, and corporate brands by blending strategic insight, creative excellence, and performance-driven execution. She is known for building high-performing teams, trusted client partnerships, and platforms that help organizations scale with intention and impact.
Beyond her professional work, Paula is a dedicated mentor to young women students and a passionate advocate for leadership development and community. She founded the Las Vegas Women’s Marketing Collective to create a space where women marketers can connect, learn, and grow together – professionally and personally. A proud mother of two, Paula believes the most meaningful success is built through relationships, resilience, and service, and she brings that philosophy to every role she plays as a leader, mentor, and parent.
