In early 2026, the Las Vegas Women’s Marketing Collective hosted Creator Collabs That Convert, an engaging live panel exploring how brand-creator partnerships drive measurable impact across awareness, consideration, trust, and long-term growth.

The event featured a dynamic lineup of speakers and experts from across the marketing and creator ecosystem, including strategic leaders shaping Las Vegas’ influencer and digital landscape. Moderated by Karla Knecht, Chief Marketing Officer of MassMedia, the panel brought together voices driving results for major brands and destinations.

Panelists discussed best practices for thoughtful collaboration between brands and creators, actionable approaches to influencer strategy, and real-world examples of campaigns that elevated both visibility and business outcomes. Attendees walked away with new insights into creating authentic, performance-driven creator partnerships in today’s evolving media environment.